THE EXPERTISE TO
SUCCEED
THE EXPERTISE TO
SUCCEED
ebiz’s KNOWLEDGE BASE is where we share insights from our experience in managing
Amazon accounts globally. These learnings are grouped into four distinct topics:
This topic covers factors linked to strategic choices made before entering a market or category and the roadmap of how this done.
This topic covers all the factors linked to making your products available in Amazon marketplaces such as logistics, compliance, import tariffs, VAT, Brand Registry etc.
Everything related to your product offer and how its executed both on and off Amazon in words, images and video.
The communication of your offer through Amazon PPC and off-Amazon advertising, SEO and social media.
Search for your issue or select the closest to see all articles related to the topic:
For mature brands on Amazon, the most valuable real estate isn’t in the broad, competitive category battles. It’s in something far closer to home: your own branded search traffic. These are shoppers who already know your name, have already formed intent, and are specifically
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On Amazon, your account isn’t just another sales channel—it is the business. A sudden suspension can freeze cashflow, disrupt operations, damage supplier relationships, and take months to recover from. Historically, this was one of the most painful parts of selling on Amazon: sellers often
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If you sell into businesses on Amazon, 2025 is a pivotal year. Amazon Business has quietly grown into a huge B2B marketplace, with buyers who order in bulk, convert at higher rates, and return less often than consumers. But until recently, your Amazon ads
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Switching on new Amazon marketplaces in Seller Central feels deceptively simple. In a couple of clicks you can be “live” in Germany, the UK, the US, Canada, Australia, or Japan. But the moment you move stock across a border and start taking orders, you
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Most brands treat Amazon reviews like weather—something you observe, react to emotionally, or hope improves over time, but not something you systematically use. That’s a missed opportunity. Reviews are one of the richest, most candid sources of customer insight a business will ever receive.
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Video has become one of the most persuasive formats in ecommerce. It captures attention quickly, communicates value clearly, and often converts shoppers who would otherwise scroll past static creative. Yet historically, video production has been the limiting factor for most Amazon brands. It required
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For most of Amazon’s history, advertisers were forced to optimise campaigns using yesterday’s information. Sponsored Products performance data arrived with a delay, meaning every adjustment—every bid change, keyword tweak, or pacing update—was based on conditions that might already have shifted. Amazon advertising behaved like
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Amazon today is run less by humans and more by systems. Your competitors, your ads, your content – everything is filtered through algorithms that decide what is seen and what is ignored. Price and selection still matter, but they’re no longer enough. If you want
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TV-style advertising used to belong only to big brands with big agencies and big budgets. Streaming has changed that, and Amazon’s Sponsored TV product pushes it even further: a self-service Streaming TV ad format with no minimum spend. If you already run Sponsored Products or Sponsored Brands, Sponsored
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Customer reviews can make or break an Amazon product. For a new ASIN, those first few reviews are often the bridge between “no traction” and “this product actually moves.” For years, Amazon gave sellers two official ways to nudge that process along: the Early
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Most brands spend their time optimizing the hero product – the case, device, machine, supplement, or tool that drives most of their revenue. But on Amazon, a lot of profit sits around the edges: ancillary products that complete the setup, protect the main item,
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Amazon DSP is increasingly becoming a powerful tool for brands selling into business environments. While most advertisers still see Amazon as a consumer channel, Amazon DSP can retarget verified Amazon Business buyers—people actively researching, comparing, and purchasing for their companies. That makes DSP uniquely
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Brand Analytics is one of the most powerful tools Amazon provides to brand owners—and one of the least effectively used. Most sellers open it out of curiosity, glance at the search rankings or market basket tables, and then return to running campaigns based on
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For any brand that takes Amazon seriously, Brand Registry is the real starting line. It’s what unlocks A+ Content, Stores, Brand Analytics, Project Zero, and meaningful control over your listings. But there’s a catch: Brand Registry requires a registered trademark, and a standard trademark
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For years, Amazon advertising made it almost impossible to answer one of the most important commercial questions: “Are my ads actually bringing in new customers—or am I just paying to re-sell to people who would have bought anyway?” Because Amazon’s reporting treated every conversion the
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In the last 18 months, Top-of-Search (TOS) video ads – especially Sponsored Brands Video – have gone from novelty to frontline weapon. On mobile, they’re often the first thing a shopper sees under the search bar: a full width, auto playing video that interrupts
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Amazon is one of the few ecommerce platforms where small creative changes—an improved hero image, a clearer title, a reorganised A+ layout—can transform conversion rates. Yet most sellers still treat listing optimisation as guesswork. They tweak something, wait, hope, and then debate whether sales
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Many “bad” product decisions on Amazon aren’t bad ideas in absolute terms; they’re bad fits for the platform. Sellers fall in love with a product concept and then try to bend Amazon around it. Amazon’s Product Opportunity Explorer (POE) flips this thinking: it shows
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Amazon isn’t just a search box and a price filter anymore. Shoppers scroll, browse, and discover in ways that look a lot more like Instagram and TikTok than a classic product catalogue. If you’re only competing on keywords and bids, you’re missing two of
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Expanding across Amazon’s global marketplaces looks both exciting and simple on paper. One Seller Central login, familiar tools, familiar ads. But the reality is more nuanced: market size, competition, localisation effort, logistics and tax rules all vary widely, and choosing the wrong next marketplace
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On Amazon, every strong brand eventually attracts unwanted attention. Competitors bid on your branded keywords, copy your product page structure, or—worst of all—attach themselves to your ASIN. The result is predictable: lost sales, confused customers, negative reviews you didn’t earn, and higher costs to
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Promotions are one of the easiest levers to pull on Amazon—and one of the easiest ways to destroy margin. Many brands end up in a destructive cycle: sales dip, someone spins up a sitewide coupon or a deep discount, sales jump briefly, and then
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A familiar Amazon story goes like this: a brand launches a new product, switches on PPC immediately, spends aggressively, and within a week declares, “Ads don’t work.” The truth is that the ads did exactly what they should—they brought shoppers. But those shoppers arrived
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On Amazon, your “content” isn’t a blog post or a glossy brand film. It’s your product detail pages, images, A+ modules and Brand Store. That’s what shoppers see in the few seconds before they decide to scroll past you or give you a chance. Most
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Getting into Brand Registry is now a basic requirement for any serious Amazon brand. It unlocks A+ Content, Stores, Sponsored Brands, and the tools you need to report fakes and control your catalogue. When your Brand Registry application is denied, it feels like someone
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A product on Amazon can look like a success from the outside—strong sales, glowing reviews, a solid Best Seller Rank—yet still bleed money behind the scenes. This is far more common than most brand owners realise. You can have excellent creative, competitive pricing, and
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Japan is one of the most attractive yet misunderstood ecommerce markets in the world. It is wealthy, digitally mature, densely populated, and highly accustomed to online shopping. But it is also culturally distinct, operationally demanding, and shaped by decades of strong domestic platforms and
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On Amazon, you’re never selling in a vacuum. Every product a shopper sees sits beside half a dozen others jostling for the same click, the same basket, the same review. Whether you like it or not, you are always being compared. That means one uncomfortable
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Most modern brands invest across multiple channels—Meta ads, Google search campaigns, influencer partnerships, email flows, and organic social. Even when these campaigns don’t explicitly link to Amazon, many shoppers still end up there—through branded searches, direct links, or simply because they prefer Amazon’s convenience. The
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Launching an innovative product on Amazon is a big moment. You’ve invested in R&D, filed, and paid for a patent, built the listing, and maybe even joined Brand Registry. Then, a few months later, you spot it: a suspiciously similar product, copying your design
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Peak season on Amazon—Q4, Prime Day, Back-to-School, Mothers’ Day, or any major retail moment—magnifies whatever is already working (or not working) in your account. A strong catalog becomes stronger; weak listings collapse under pressure. Every year, even experienced brands find themselves caught out. A top
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Many brands still treat their Amazon Store as if it were a glossy corporate brochure—polished, attractive, on-brand, and largely disconnected from how shoppers actually behave. The tiles look great, the taglines sound clever, and the layouts often mirror internal brand architecture rather than customer
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Every Amazon seller has wondered at some point: “What’s the perfect product for Amazon?” There’s no single magic category, but there is a pattern. Certain product types line up beautifully with how Amazon works: the fee structure, FBA logistics, shopper expectations, and how people actually
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Sooner or later, every serious Amazon brand takes a punch: a one-star review on a hero product, an angry comment that feels unfair, or a string of complaints that drag your average rating down. The instinctive reaction is to panic, argue, or try to make
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Customer acquisition on Amazon has become increasingly expensive. Rising CPCs and intense competition mean brands are paying more just to bring shoppers onto a product detail page. Remarketing is how you stop that investment from leaking away. Rather than constantly hunting for new customers
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Getting approved to sell a restricted or branded product on Amazon can be a big step up: less competition, better margins, and often the first move towards serious brand work. But a huge number of applications are rejected for one simple reason: the invoice. From
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Pay-per-click (PPC) is one of the fastest ways to get your brand seen on Amazon. While organic ranking improvements can take months, a well-built campaign can put your products in front of high-intent shoppers this afternoon. The flip side is just as quick: if
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Most brands treat Amazon as just another channel—upload the product, switch it on, and wait to see what happens. But Amazon isn’t built for passive launches. It rewards well-prepared brands with early visibility and punishes unfocused ones with long-term obscurity. Unlike other platforms, where
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Most Amazon sellers will experience it at some point: a listing that was performing normally suddenly stops receiving traffic. Sessions collapse, ads stop serving, sales flatline—and yet the listing appears active and healthy inside Seller Central. No suppression banner. No policy warning. No compliance
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Most Amazon sellers have heard whispers about a mysterious “honeymoon period” for new products. It isn’t an official Amazon feature with a start and end date, but it is a very real behaviour you can see in the data: when a new ASIN goes
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