WIN ON AMAZON
WORLDWIDE
WE HELP YOUR PRODUCTS
WIN ON AMAZON
WORLDWIDE
The Challenge
Our client had launched a general workout supplement on Amazon.com, but despite strong branding and solid reviews, sales stalled.
The category was intensely crowded — with over 10,000 similar products — making it nearly impossible for new ASINs to gain visibility or organic ranking.
Our Solution
Using Amazon search volume and competitiveness data, we analysed sub-segments of the fitness supplement category.
The data revealed that while “general workout supplement” terms were saturated, pre-workout and post-workout supplements still attracted high search demand but faced far fewer competing products. Based on this, we guided the client to reposition their range and develop two targeted variants: a pre-workout and a post-workout formula, each with bold, contrasting packaging to reinforce their distinct usage occasions.
Results
The new targeted supplements quickly outperformed the original general product, becoming the brand’s best-selling ASINs within months of launch.
The pre-workout variant achieved 3× higher sales velocity, while the post-workout version delivered a 40% higher conversion rate thanks to clearer consumer relevance.
Together, these products transformed the brand’s range architecture — from an overcrowded general segment to a focused, high-growth portfolio aligned with consumer needs.
