WIN ON AMAZON
WORLDWIDE
WE HELP YOUR PRODUCTS
WIN ON AMAZON
WORLDWIDE
The Challenge
Our client was launching a new private label brand of Jewellery accessories, that they had just finished developing, using Amazon as the lead channel.
The brand had not been trademarked before launch, so potentially Brand Registry functionality would be be available to the new brand, as trademarking could take up to 6-12 months to complete depending on the jurisdiction.
Our Solution
First, we convinced the client of need for Brand Registry for this premium product from day 1 of the launch. This was needed to allow its listings to incorporate impactful video, premium A+ content and a brand storefront. In addition, access to the Vine program was needed to quickly build reviews.
The eBiz team then worked with Amazon partner lawyers to trademark the brand using the IP Accelerator service.
Results
Using the IP Accelerator allowed the brand to access Brand Registry features without delay, while the its trademark application was still pending.
This allowed us to list all the rich brand content that the client had developed and ensuring a successful launch. In addition, the Amazon Vine program allowed the brans to quickly achieve 20 reviews across all major parent ASINs, so accelerating the build-up of sales.
Finally, the client actually saved some valuable funds for investing into the launch, as IP Accelerator offers discounted rates that Amazon has negotiated in comparison with the standard fees to trademarking services.