WIN ON AMAZON
WORLDWIDE
WE HELP YOUR PRODUCTS
WIN ON AMAZON
WORLDWIDE
The Challenge
This fashion brand had been popular and selling well for several years in its lead marketplace. We were tasked with looking for new sources of growth from advertising on Amazon, while maintaining or improving ROI.
Our Solution
Given the strength of the brand, remarking was an obvious opportunity.
We introduced STPT (Self Targeting Product Targeting) ads on all SKUs. These are Sponsored Product ads that effectively result in retargeting in real-time.
Results
The STPT ads are high converting and hence, high ROI, given that the shopper has already signaled interest by visiting the product detail page of the SKU seconds earlier.
The new STPT campaigns were able to boost ad sales by 34%, with the the new sales coming at a level of ACOS that was 33% lower than existing PPC sales.
A frequently overlooked strategy proved to be a double win for the client!
