Introduction Regardless of how well a business is performing, losing customers will inevitably occur. A customer may leave their shopping cart, visit your site without buying, or buy once and never return. As disheartening as this fact may be, it does not have to be the end of the relationship. With the proper remarketing techniques, […]

Introduction Pay-per-click (PPC) advertising has been one of the most useful tools utilized for marketing online today. While organic search can take months to provide meaningful returns, PPC campaigns provide immediate exposure and enable companies to target very specific groups of people. Whether a company wishes to drive sales, capture leads, or build awareness, PPC […]

Introduction At Amazon, success is not just about what you are selling but also about how accessible you are to customers. There are millions of products on the site in virtually every category that can be imagined, and buyers are fighting for attention. Having a good product and a competitive price is not enough anymore. […]

Introduction The internet of today is a war for attention. There are millions of posts, videos, and content pouring onto the internet every minute, making the internet so busy that it is becoming harder for brands to be heard. In such a scenario, mere content creation will not work. Content should be written and edited […]

Introduction Foreign expansion is no longer the domain of multinationals in the globalized world—it is even in the domain of small and medium-sized enterprises. Online shopping platforms like Amazon, eBay, and Shopify have brought buyers from all nooks and corners of the world within reach. But with that promise comes a sobering truth: the instant […]

If you’re trying to get approved to sell a restricted or branded product on Amazon, it can open doors to less competition, better profit margins, and access to the Brand Registry. But here’s the catch: one of the biggest reasons people get denied is because of the invoice they submit. Amazon looks at your distributor […]

Amazon Patent Infringement For brand owners and product developers, Amazon is both an opportunity and a threat. While the site facilitates quick entry to a vast consumer base, it also opens vendors to common intellectual property abuses. Many developers spend a lot of money on research and development, obtain a U.S. patent—utility or design—and believe […]

Why Trademark Denial HappensIn today’s competitive global business environment, brand protection is no longer a choice. For e-retailers, particularly on online platforms such as Amazon, Walmart, Etsy, or eBay, being listed in Brand Registry is the means to create a solid presence and protect against fakes. But most companies are confronted with a surprise roadblock: […]

Introduction: The Era of B2B Marketing in the Age of Programmatic. B2B marketing’s digital revolution has revolutionized the relationship between companies and potential buyers. Outbound techniques of the past—cold calling, static display advertising, and email campaigns—are not as effective in a world of buyer self-education, personalization, and real-time relevance. Forrester estimates that over 60% of […]

With Amazon taking over e-commerce space, sellers are facing endless challenges such as brand and keyword stealing. A seller utilizes every resource available to him to earn the trust of customers. To has to go through a lot of trouble in case someone else comes up with a new brand using the name he built. […]