WIN ON AMAZON
WORLDWIDE
WIN ON AMAZON
WORLDWIDE
The Challenge
Japan is an attractive market of 120M wealthy consumers who love online shopping for premium, high quality products. However, it is also a traditionally a difficult to enter market, as the culture and language both present challenging obstacles.
In addition, Japanese consumers tend to favour home-grown brands, so building trust for the new products of foreign brands at launch is key to success.
Our Solution
While we localized content for this fashion brand, this went beyond translation as it required adaptation of claims and tone to suit the Japanese target audience. In addition, special consideration when it comes to SEO using the four writing systems used in Japan.
The Amazon launch was supported by local Japanese influencers and digital PR to build trust.
Results
In its category of accessories, the brand hit annualised sales of $1M on Amazon Japan after 12 months and continued to grow in subsequent years.
The Japan market thus became a significant source of revenue for our client and we extended rolled-out the offer to other Japanese marketplaces, Rakuten and Yahoo! Shopping, to grow further the sales.