WIN ON AMAZON
WORLDWIDE
WIN ON AMAZON
WORLDWIDE
The Challenge
After a successful initial launch of this brand of sports fashion accessories in their lead Amazon marketplace, our client was looking to accelerate their sales growth.
They decided to introduce a new sub-range of products with bright, primary colours and asked us to maximize the impact of this launch.
Our Solution
We helped the client to develop videos and banners then emphasized the striking new colours in a spectrum.
We then used these ads in Sponsored Brand and Sponsored display campaigns, targeting both high-converting keywords and competitor ASINs.
Results
As expected, the eye-catching new ad content significantly increased the % Click Through Rate compared with existing SB and SD ads. This resulted in an increase of traffic of 50% to product listing pages.
While the overall conversion rate for the brand was unchanged with the introduction of the new sub-range, this increase of traffic fed through to a +50% increase in sales from month ten onwards, taking the brand to new levels.