WIN ON AMAZON
WORLDWIDE
WIN ON AMAZON
WORLDWIDE
The Challenge
This premium computer accessory brand had successfully launched and achieved strong volumes.
Now the client wanted to shift into profitability mode by reducing the high advertising spend on Amazon, while maintaining sales as much as possible.
Our Solution
We introduced a new advertising program based on reducing less converting clicks. This involved a great focus on single keyword campaigns, tightening the definition of competitive brands for product targeting, reducing product page placements, reducing Sponsored Brands campaigns, except for strong performing top of search video and defensive placements, and finally boosting remarketing ads.
Results
By implementing this program, TACOS was reduced from 24% to 13% in 6 months, adding 11% absolute points of profitability to the brand’s bottom line:
During the same period, the improvements in targeting increased sales by 77%. This proved to be a double win for our client.