ebiz global

Most brands spend their time optimizing the hero product – the case, device, machine, supplement, or tool that drives most of their revenue. But on Amazon, a lot of profit sits around the edges: ancillary products that complete the setup, protect the main item, or make it easier to use. Think: screen protectors with tablets;

Brand Analytics is one of the most powerful tools Amazon provides to brand owners—and one of the least effectively used. Most sellers open it out of curiosity, glance at the search rankings or market basket tables, and then return to running campaigns based on instinct and habit. But Brand Analytics isn’t designed to be interesting.

For years, Amazon advertising made it almost impossible to answer one of the most important commercial questions: “Are my ads actually bringing in new customers—or am I just paying to re-sell to people who would have bought anyway?” Because Amazon’s reporting treated every conversion the same, brands couldn’t distinguish between acquisition and re-purchase. Strong ROAS

Many “bad” product decisions on Amazon aren’t bad ideas in absolute terms; they’re bad fits for the platform. Sellers fall in love with a product concept and then try to bend Amazon around it. Amazon’s Product Opportunity Explorer (POE) flips this thinking: it shows you the world through Amazon’s eyes first. Instead of building something

Expanding across Amazon’s global marketplaces looks both exciting and simple on paper. One Seller Central login, familiar tools, familiar ads. But the reality is more nuanced: market size, competition, localisation effort, logistics and tax rules all vary widely, and choosing the wrong next marketplace can mean high effort for limited return. This is a fast,