Marketing

For mature brands on Amazon, the most valuable real estate isn’t in the broad, competitive category battles. It’s in something far closer to home: your own branded search traffic. These are shoppers who already know your name, have already formed intent, and are specifically looking for your products. In theory, they should be the easiest […]

If you sell into businesses on Amazon, 2025 is a pivotal year. Amazon Business has quietly grown into a huge B2B marketplace, with buyers who order in bulk, convert at higher rates, and return less often than consumers. But until recently, your Amazon ads more or less treated them exactly the same as everyday shoppers.

For most of Amazon’s history, advertisers were forced to optimise campaigns using yesterday’s information. Sponsored Products performance data arrived with a delay, meaning every adjustment—every bid change, keyword tweak, or pacing update—was based on conditions that might already have shifted. Amazon advertising behaved like a lagging system, even though competition inside the auction moved minute

TV-style advertising used to belong only to big brands with big agencies and big budgets. Streaming has changed that, and Amazon’s Sponsored TV product pushes it even further: a self-service Streaming TV ad format with no minimum spend. If you already run Sponsored Products or Sponsored Brands, Sponsored TV is essentially the same buying experience – but for

Amazon DSP is increasingly becoming a powerful tool for brands selling into business environments. While most advertisers still see Amazon as a consumer channel, Amazon DSP can retarget verified Amazon Business buyers—people actively researching, comparing, and purchasing for their companies. That makes DSP uniquely suited to B2B brands who want to influence real procurement behaviour

In the last 18 months, Top-of-Search (TOS) video ads – especially Sponsored Brands Video – have gone from novelty to frontline weapon. On mobile, they’re often the first thing a shopper sees under the search bar: a full width, auto playing video that interrupts the usual grid of thumbnails. That placement is incredibly powerful and

Amazon isn’t just a search box and a price filter anymore. Shoppers scroll, browse, and discover in ways that look a lot more like Instagram and TikTok than a classic product catalogue. If you’re only competing on keywords and bids, you’re missing two of the most under-used growth levers on the platform: Amazon Posts and influencer marketing. Done

On Amazon, every strong brand eventually attracts unwanted attention. Competitors bid on your branded keywords, copy your product page structure, or—worst of all—attach themselves to your ASIN. The result is predictable: lost sales, confused customers, negative reviews you didn’t earn, and higher costs to win back traffic that should have been yours. Amazon is an

Promotions are one of the easiest levers to pull on Amazon—and one of the easiest ways to destroy margin. Many brands end up in a destructive cycle: sales dip, someone spins up a sitewide coupon or a deep discount, sales jump briefly, and then everything slumps back to normal with less profit and a more